Hand-drawn shopping cart waiting in front of a calendar, with a sales line that dips and then rises on the circled sale dates

Why Amazon Influencer Sales Slow Down Before Black Friday

ByInfluencer Playbook

If your Amazon influencer sales dip in the weeks before Black Friday, your videos are probably not the problem. The timing is. Shoppers and sellers are both waiting for the big event, and from the seller side I can explain why. Here is what is going on, and how to use the quiet weeks so you earn more when the sale starts.

Shoppers are holding off

Most shoppers know Black Friday is coming. If they want a new vacuum, headphones or a gift for someone, many of them simply wait. They add items to their cart or wish list, watch a few videos, compare options, and then hold off until the deals go live.

So in early and mid November, people are still watching your videos. They are just not buying yet. That pent-up demand tends to land all at once when the event begins.

Sellers are holding off too

This is the part most influencers do not see. Amazon has price rules for event deals. A Black Friday deal has to meet a minimum discount, and the deal price generally has to be at or below the lowest price shoppers saw for that product in the past 30 days. The exact thresholds vary by deal type and can change, but the effect is the same: any discount a seller runs before the event raises the bar for the event itself.

So if a seller has already planned a Black Friday deal, they usually avoid cutting the price in the weeks before. A discount in early November could make their own Black Friday deal harder to qualify for, or force an even deeper discount later.

The result: right before the event, many products sit at full price. Shoppers see no reason to buy now, and your videos convert less.

What this means for you

A slow start to November is normal. It does not mean Amazon stopped showing your videos or that your content got worse. The sales are delayed, not lost. Many of them will come in during the event window, which is expected to run from around November 19 to November 30, 2026. See Amazon Black Friday 2026: What Amazon Influencers Should Film and When for the dates.

How to use the quiet weeks

  1. Film and upload now. Amazon reviews videos before they go live, so the weeks before the event are the best time to get new videos ready. A video that goes live on day one of the sale earns far more than one that goes live on day five.
  2. Pick products that will be on sale. If you are in touch with a brand through Creator Connections, ask whether the product will be part of their Black Friday deals. A video on a discounted product converts much better during the event.
  3. Make comparison and gift videos. Shoppers who have been waiting are deciding between options. Comparison videos and gift guides help them decide fast. I explain why sellers love comparisons in Why Amazon Sellers Want Comparison Videos.
  4. Plan your offsite posts. Schedule YouTube, Instagram or TikTok posts for the first days of the event, when shoppers are actively looking for deals.
  5. Check your top videos before the sale. Make sure the product pages behind your best videos are still active and still the main listing, so the traffic you get during the event goes to the right place.

After the rush

Sales often stay strong after Cyber Monday too, as holiday gift shopping continues into December. The videos you prepare now can keep earning well past November 30.

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