Every morning, I open my Creator Connections dashboard and find a stack of messages from influencers who want to work with my brand. Some are sharp, specific, and make me want to reply right away. Others are generic copy-and-paste pitches I scroll past in seconds. After enough mornings, I started to notice a pattern in what makes a seller say yes.
I work in Amazon seller operations. I’ve managed accounts on both the US and European marketplaces and helped grow products to a top-three position in their category. I’m also curious about the creator side, so I’m exploring the Amazon Influencer program as a side project of my own.
Why I started this site
Sellers and creators need each other, yet they rarely see each other’s side clearly.
Creators often don’t know what sellers look at when choosing who to work with, or why one product link converts and another doesn’t. Sellers, meanwhile, often don’t know how to brief a creator or what makes a video actually sell. Both sides lose time, and good partnerships never happen.
I know a lot of Amazon sellers, and I’m getting to know more creators. I’d like Influencer Playbook to be a bridge between the two, so both sides can understand each other better and grow their Amazon business together.
For creators, that means helping you to:
- Understand how brand collaborations really work, and what sellers care about
- Decide which tools are worth your time and money
- Make videos with a better chance of converting, by seeing the business through a seller’s eyes
How this site works
I start with the work I know, then combine official Amazon documentation with the real experiences of creators. I’ll always label where information comes from:
- Firsthand: things I’ve used or seen myself
- Research: compiled from official sources and public documentation
When I recommend something, I’ll tell you who it suits and where it falls short. Some links on this site are affiliate links, meaning I may earn a commission if you buy through them, at no extra cost to you. I’ll always say so clearly. More details are on the Affiliate Disclosure page.
A quick note
Influencer Playbook is an independent site. It is not affiliated with, endorsed by, or sponsored by Amazon. Tools, policies, and commission rules change, so please double-check details on official pages before making decisions.
Have a question, a story, or an idea for a collaboration? I’d love to hear from you on the Contact page.